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Jul 27, 2023

Top 10 Networking Tips for Building Your Real Estate Syndication Business

Megan Lamke
Top 10 Networking Tips for Building Your Real Estate Syndication Business
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Networking is essential for expanding your circle of contacts and putting new opportunities on your radar. By casting a wider net and meeting more people, you increase your chances of finding solid off-market deals, making valuable connections with property owners and brokers, and building strong relationships with other real estate investors.

Relationship building is the best way to build trust inside and outside the real estate industry. Many wealthy professionals lack the right connection, yet wish to become real estate investors. You and the real estate knowledge you'd share with them is the missing component holding them back from achieving their passive cash flow goals.

The broader and more developed your network is, the more likely you will generate wealth. Below are the top 10 tips to building strong relationships:

Set Clear Goals for Relationship Building:

Set specific networking goals, such as meeting a certain number of people or connecting with key influencers, and track your progress toward achieving them. Start by defining your objectives and determine what specific actions you need to take to achieve them.
Use tools like SponsorNetwork to connect with other active deal sponsors. With the right mindset and a clear action plan, you can achieve your networking goals and grow your real estate business with positive relationships.

Attend Networking Events for Real Estate Investors:

Attending real estate investing networking events like conferences, trade shows, and industry meetups is a great way to develop an organic network of real estate professionals who can support you in finding potential investors for your syndication business.

As a SponsorNetwork user, you'll get a VIP invitation each quarter to exclusive, in-person events which allow deal sponsors to grow their partner network and learn from leading industry experts.

Build Relationships with Networking Skills:

Focus on building relationships rather than just collecting business cards from real estate investors. Take the time to get to know people and find common interests in your professional and personal life. Networking is a two-way street, and it's important to present genuine value to those you connect with.

Instead of focusing solely on what you can get from your network, think about what you can bring to the table. Share your knowledge, expertise, and passive income real estate investing resources with your connections, and you'll find they are more willing to help you in return.

Be Prepared to Present Your Deals:

Be prepared for any networking event with a clear elevator pitch, and an understanding of your real estate investing goals and target market. When attending networking events, be prepared to present your upcoming syndication deals in a way that complements the financial goals of potential investors. Start by understanding their investment needs and preferences, and then tailor your pitch accordingly.
By presenting your deals in a way that aligns with the interests and goals of potential investors, you will increase your chances of receiving commitments and investments for your venture.

Listen Carefully to What Potential Syndication Investors Want :

Active listening and emotional intelligence are essential to building successful networking relationships in the real estate syndication business. Pay attention to conversations around you and show interest in others' backgrounds, experiences, and aspirations.

One of the most-loved features of SponsorNetwork is it facilitates relationship-building between potential GPs and real estate investors interested in their specific niche.

Follow-Up Conversations and Relationship Building:

After every event, follow up with real estate investors to continue the conversation and deepen the relationship. This can be through email, social media, or a phone call. When networking for your real estate syndication business, using software like SponsorNetwork to manage your communications with potential investors can make the process quick, easy to track, and headache-free.

Syndicators can use the software platform to submit their deals to be selected for our hosted webinars. These deal pitches will then be available for active sponsors to join and ask questions in real-time, and will also be recorded and sent to the whole network to support your capital raise efforts.

Offer Value to Other Professionals:

Networking is not just about what you can get, but also what you can offer others. Offering value to the people you meet can help establish long-lasting positive relationships and build goodwill. One way to provide value is by introducing them to someone in your network who can help or share a helpful resource they may find useful.
By offering value, you can leave a positive impression on the person you are networking with, making them more likely to remember you and potentially recommend you to others.

Be Authentic:

When it comes to developing positive work relationships, it's important to be yourself and let your true personality shine through. Authenticity is vital to building deeper connections and standing out in a sea of networking interactions.
When you're authentic, people can sense it and are more likely to feel comfortable and open around you. This can lead to more fruitful networking relationships and passive income opportunities down the line.

Use Social Media to Make Real Estate Investing Connections:

Use social media to connect with people before and after events. LinkedIn, Twitter, and Facebook can be great tools for building your network.
Connect with people in your industry before and after virtual networking events organized by SponsorNetwork or in-person events to establish a relationship. Share valuable content and insights, engage with their posts, and offer help whenever you can. Social media can be a powerful tool to maintain and strengthen your network connections, even when you're not physically present at events.

Give Before You Receive:

Building relationships is a two-way street. By helping others achieve their goals or overcome challenges, you can demonstrate your value as a helpful and trustworthy partner. This can take many forms, such as providing referrals or introductions to people in your network, sharing your expertise or resources to help them solve a problem, or offering support or encouragement when needed.

Investing time and effort into helping others without expecting anything in return can generate mutual respect and build trust. Over time, these strong relationships can become a valuable source of referrals, partnerships, and opportunities to help you achieve your own goals.

Why Your Success In The Real Estate Industry Is Reliant on Your Networking Skills

As the saying goes, money is made on the buy rather than the sale. That means your profit is solidified when you purchase property at the lowest price possible rather than relying on market conditions and proper marketing to make a profitable sale.

The way to do this is to find off-market real estate (i.e., unlisted properties) by word of mouth through your trusty network of real estate professionals. Other benefits of surrounding yourself with the right people include learning about new tools, staying current on market trends, and getting helpful advice on financing, marketing, and property management.

Looking to take your network to the next level? SponsorNetwork is a social platform that connects you with strategic partners so you can intentionally develop relationships based on location, investment type, and specialization.

Sign up for the #1 Active GP Network today and start building meaningful relationships to help you raise more capital, close bigger deals, and achieve your goals as a syndicator with more efficiency. 

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Megan Lamke

Marketing

Megan Lamke has spend the past two decades working for fast growing real estate firms, software as a service start ups and non-profits.

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